Course curriculum

  • 1

    Business of Music Course

    • Music Business: START HERE

    • Module 1 - An Introduction to Music Business & Laying a Solid Foundation upon to Build A Future Career

    • Exercise 1 - Design Your Dream Team

    • Module 2 - The Nuts and Bolts of Music Marketing

    • Module 3 - Recorded Music Content - Marketing & Development

    • Exercise 3 - Metadata

    • Module 4 - Live Music Development and Marketing & Professional Music Promotion

    • Exercise 3 - Preparing Performance Data

    • Module 5 - Brand Development and Marketing

    • Exercise 4 - Self-Reflection

    • Module 6 - Intellectual Property & Negotiating Contracts

    • Exercise 5 - Quiz

    • Module 7 - International Trade Considerations

    • Exercise 6 - Leveraging your Data to Boost Exports

    • Export Plan