Course curriculum

  • 1

    ZOOM Link St Kitts and Nevis Cohort

    • Zoom Link for the 4 days of training below
  • 2

    Chapter 1 - Preparing Your Business

    • Lesson 1.1 - Understanding Trade in Services

    • Lesson 1.2 - Assessing Export-Readiness

    • Exercise 1.2 - Export Readiness Assessment

    • Exercise 1.2 - SWOT Analysis

    • Lesson 1.3 - Developing Your Export Plan

    • Exercise 1.3 - Export Plan One Pager

    • Exercise 1.3 - Export Plan
  • 3

    Chapter 2 - Conducting Market Research

    • Lesson - 2.1 - Researching Markets

    • Lesson 2.2 - Researching Sectors

    • Lesson - 2.3 - Gathering Market Intelligence

    • Exercise 2.3 - Customer Analysis
  • 4

    Chapter 3 - Creating a Marketing Strategy

    • Lesson 3.1 - Starting with a Marketing Plan

    • Exercise 3.1 - Value Proposition Exercise

    • Lesson 3.2 - Developing an Online Strategy

    • Exercise 3.2 - Website Assessment

    • Lesson 3.3 - Winning Business
  • 5

    Chapter 4 - Entering the Market

    • Lesson 4.1 - Market Entry Options

    • Lesson 4.2 - Financing and Getting Paid

    • Lesson 4.3 - Contracting and Legal Aspects